• Part of
    Ubiquity Network logo
    Download catalogue Join mailing list Announcement

    Read Chapter
  • No readable formats available
  • Algorithmic Management in Food Delivery Platforms: Between Digital Neo-Taylorism and Enhanced Subjectivity

    Emiliana Armano, Daniela Leonardi, Annalisa Murgia

    Chapter from the book: Armano, E et al. 2022. Digital Platforms and Algorithmic Subjectivities.

     Download

    What do we mean when we speak of algorithmic management? Starting from the case of digital food delivery platforms, this chapter proposes some theoretical and interpretative hypotheses regarding the introduction of algorithmic management systems. In particular, the authors argue that this management model can be described as not completely new, since it includes both elements of the industrial capitalism, based on direct and disciplinary control, and of the managerial model typical of post-Fordism, centred instead on the subsumption of subjectivity, which – by leveraging workers’ request for greater autonomy – enhances the subjects’ very passions and desires. Drawing on a co-research carried out with food delivery riders who took part in the mobilizations organized in the city of Turin (Italy), this chapter investigates the processes giving shape to the forms of algorithmic management and analyse both the various control methods put into practice through the platforms and the answers the workers find to work in these complex environments while at the same time questioning this management model.

    Chapter Metrics:

    How to cite this chapter
    Armano, E et al. 2022. Algorithmic Management in Food Delivery Platforms: Between Digital Neo-Taylorism and Enhanced Subjectivity. In: Armano, E et al (eds.), Digital Platforms and Algorithmic Subjectivities. London: University of Westminster Press. DOI: https://doi.org/10.16997/book54.g
    License

    This chapter distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

    Peer Review Information

    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on Nov. 1, 2022

    DOI
    https://doi.org/10.16997/book54.g