Labour Control and Commodification Strategies Within a Food Delivery Platform in Belgium
Milena Franke, Valeria Pulignano
Chapter from the book: Armano, E et al. 2022. Digital Platforms and Algorithmic Subjectivities.
Part of
Chapter from the book: Armano, E et al. 2022. Digital Platforms and Algorithmic Subjectivities.
This qualitative study illustrates how the commodification strategies of a food delivery platform in Belgium contribute to labour control and subordination by simultaneously supporting and constraining both users and workers. We label these strategies ‘empowerment’ and ‘disempowerment’ cycles, which connect individual clients, restaurants and workers and expose them to market relations of competition. Thus, we explain how the platform deploys control through the use of digital data in order to increase efficiency in labour allocation and individual clients’ and restaurants’ decision-making.
Franke M. & Pulignano V. 2022. Labour Control and Commodification Strategies Within a Food Delivery Platform in Belgium. In: Armano, E et al (eds.), Digital Platforms and Algorithmic Subjectivities. London: University of Westminster Press. DOI: https://doi.org/10.16997/book54.k
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Published on Nov. 1, 2022