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  • Labour Control and Commodification Strategies Within a Food Delivery Platform in Belgium

    Milena Franke, Valeria Pulignano

    Chapter from the book: Armano, E et al. 2022. Digital Platforms and Algorithmic Subjectivities.

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    This qualitative study illustrates how the commodification strategies of a food delivery platform in Belgium contribute to labour control and subordination by simultaneously supporting and constraining both users and workers. We label these strategies ‘empowerment’ and ‘disempowerment’ cycles, which connect individual clients, restaurants and workers and expose them to market relations of competition. Thus, we explain how the platform deploys control through the use of digital data in order to increase efficiency in labour allocation and individual clients’ and restaurants’ decision-making.

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    How to cite this chapter
    Franke M. & Pulignano V. 2022. Labour Control and Commodification Strategies Within a Food Delivery Platform in Belgium. In: Armano, E et al (eds.), Digital Platforms and Algorithmic Subjectivities. London: University of Westminster Press. DOI: https://doi.org/10.16997/book54.k
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    Additional Information

    Published on Nov. 1, 2022

    DOI
    https://doi.org/10.16997/book54.k